Brand activism: Consumer sentiment data

Analyses data from ongoing surveys of Indian consumers, provided by GWI and survey data from Ford Trends, covering consumer interests, environmental concerns and consumer expectations of brands.
  • Consumers care about environmental issues and show concerns about increased waste, with 38% of Indian consumers showing an interest in environmental issues and a further 32% interested in social issues and politics.
  • They want brands to be more eco-friendly and to support their consumers, with 66% wanting support during the pandemic and 46% wanting them to embrace social causes.
  • Companies have a responsibility to address social injustice and consumers will boycott brands that do not align with their values, with 68% of Indians reporting they have previously boycotted a brand for this reason....

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