Authenticity: The most important currency in wellness that brands can earn

Linda Fagerlund

Carat’s Linda Fagerlund outlines how the stakes are now higher for brands that want to establish a meaningful presence in the wellness space.

This article is part of a Spotlight series on how brands in Australia can tap into the growing opportunity in health and wellness. Read more

With a rising educated middle class in Australia, empowered with more disposable incomes than ever, the concept of good health is no longer just about being “free” of illness and ailments (that’s just literally hygiene).

It’s about the “free”-domto make conscious choices about how we optimise our modern lives. We’re optimising how we eat, how we spend our leisure time, how we sleep, how we think, how we parent,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands