The Future of Digital Commerce: Part of the Marketer’s Toolkit 2023

Part of the Marketer's Toolkit 2023, this report looks at the opportunities and challenges marketers will need to contend with as platforms diversify and proliferate in the 'third wave' of retail media.
  • Retail Media Networks are growing in both number and importance and will be playing an outsized role in the shaping of digital commerce – growth of retail media is positioned to do for the 2020s what search powered digital advertising growth did for the 2000s and social media did for 2010s.
  • The US has been the epicenter for retail media platform growth, but other regions are following suit.
  • In the year to come, more advanced retailers will continue to move “up the funnel” offering new tools to improve measurement capabilities and attract a greater share of brand budgets.
  • Analytics is...

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