Radio advertising budgets are growing in July following steep cuts last year due to the coronavirus pandemic, according to the latest figures from WARC Data's Global Marketing Index (GMI).
Developed by WARC, the GMI is a monthly indicator of the state of the global marketing industry based on current conditions among practitioners. An index value above 50.0 indicates growth, while below 50.0 indicates decline. Practitioners who complete the survey receive the full analysis report.
The global index for radio budgets reached 50.2 in July, following a steady improvement in outlook since March. The steepest radio cuts...