Asia over-indexes for livestreamed video consumption

An overview of video streaming by content type (on-demand or live) in Asia and globally.

Live video content is more popular with Asian streamers but video-on-demand content is growing its share quickly, according to data from streaming analytics company Conviva.

Live content accounted for 53% of total video streaming consumption in Asia last year, making it more popular than on-demand content (47%) and more popular than the global average for live content (30%). Sports streaming may partly explain this popularity.

Video-on-demand is growing strongly, though, increasing its share from 41% in 2019 to 47% last year. On-demand video content took a 70% share of global activity, suggesting possible further growth in...

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