Amazon's ad business almost doubled last quarter

Rob Clapp

An overview of Amazon's revenue growth in Q2 2021.

Growth in Amazon's advertising revenue has accelerated and is more than twice as fast as other business segments, according to the latest company reports.

'Other' revenue for the company, which is primarily advertising, rose 87.5% to $7.9bn in the second quarter of 2021. No other business segment grew by more than 40% in Q2 2021.

Although advertising is the second-smallest revenue segment for Amazon, its quick growth means it is likely to overtake subscription services ($7.9bn in Q2 2021) in size this year.

As a result of strong demand from advertisers, the cost of advertising on Amazon has...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands