Three-fifths of Southeast Asians use social networks to learn more about brands and products

Marte Aune

An overview of online sources used by Southeast Asian consumers to learn more about brands and products.

Social networks and search engines are the most popular sources used to find information about brands and products in Southeast Asia, according to survey data from target audience company GWI. Nearly half (48%) of online consumers also use consumer reviews to learn more about brands.

E-commerce has surged in the last year and people are increasingly comfortable completing purchases within social networks. As the top place to go to for more information, brands have an opportunity to meet demand and drive awareness through shoppable media.

Additional findings from the latest edition of the...

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