Women out-game men in China, but lag behind in Germany and US

Cinzia Petio

An overview of gaming consumption in female and male audiences.

Women out-game men in younger games markets, according to data from industry analysts Ampere Analysis.

Female players in China and India spend more time gaming than their male counterparts. In China, a leading gaming market, women spend 9:42 (hours:minutes) a week gaming, 42 minutes ahead of men (9:00). In India, women spend 12 minutes longer gaming than men.

China and India are both mobile-first game markets, and this might explain why women are taking the lead on gaming. Additional researchhighlights that women are more likely to be found playing on mobile devices and more often than...

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