Paid social CPM growth slows in Q1 2022

An overview of social media costs in Q1 2022.

Social cost per thousand (CPM) reached $9.00 in Q4 2021, up by a third (33%) from Q4 2019. This is the highest value recorded in two years, according to data from digital advertising company Skai.

This growth, however, slowed in Q1 2022, with social CPM dropping back to Q4 2019 values, to $6.75. This slowing growth is most likely due to advertisers investing more in both video and shopping ads, areas where advertisers can operate more seamlessly within privacy constraints. 

The global ad market experienced record growth in 2021, with a huge 41.9% year-on-year spike in investment in...

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