WARC Rankings: How a sign language school topped the WARC Media 100

InLesco, a sign language school in Costa Rica, wanted to raise awareness of the challenges hearing impaired people face.

For a small sign language school in Costa Rica, a small advertising budget didn’t mean that it was constrained in making an impact for the country’s hearing-impaired population. In fact, quite the opposite. Alongside agency partner PHD Costa Rica, InLesco collaborated with some of the country’s biggest brands to launch the first TV commercial break in sign language and top the WARC Media 100 for 2023.

Read the full case study here on WARC.

Alan Vainrub, Chief Executive Officer of PHD Latin America, emphasized the importance of creativity, collaboration and teamwork in creating a stand-out media campaign that...

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