ookyo: Gaming the telco ecosystem

Digital prepaid brand ookyo gamed the eSports space to its advantage to increase brand awareness and boost sign-ups in Malaysia.

Campaign details

Brand: ookyoBrand owner: Maxis Broadband MalaysiaLead agency: Kingdom Digital Solutions MalaysiaContributing agencies: SearchGuru, MacamYes StudiosMarket: MalaysiaIndustries: Telephone & internet servicesMedia channels: Content marketing, Gaming & in-game advertising, Livestreaming, Online video, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

Ookyo is a 100%-digital prepaid brand under the Maxis Group, one of Malaysia's leading telco companies.

Ookyo was created for millennials – AKA digital natives – to enable them to do more of the things they love online: watching videos, online gaming,...

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