Campaign details
Brand: ookyoBrand owner: Maxis Broadband MalaysiaLead agency: Kingdom Digital Solutions MalaysiaContributing agencies: SearchGuru, MacamYes StudiosMarket: MalaysiaIndustries: Telephone & internet servicesMedia channels: Content marketing, Gaming & in-game advertising, Livestreaming, Online video, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
Ookyo is a 100%-digital prepaid brand under the Maxis Group, one of Malaysia's leading telco companies.
Ookyo was created for millennials – AKA digital natives – to enable them to do more of the things they love online: watching videos, online gaming,...