Volkswagen: Drive Bigger

Auto brand Volkswagen implemented an integrated campaign in the US to acknowledge its past faults, rekindle the spirit of the brand and highlight its pledge to achieve carbon neutrality by 2050.

Campaign details

Brand: VolkswagenBrand owner: VolkswagenAgencies: PHD Media, Johannes LeonardoMarket: United StatesIndustries: Automakes & marquesMedia channels: Cinema, Integrated, Mobile & apps, Newspapers, Online display, Online video, Radio & audio, Social media, Sponsorship - Sports, Television, Websites & micrositesBudget: 10 - 20 million

Executive summary

This case study demonstrates how auto brand Volkswagen acknowledged its past faults by rekindling the spirit of the brand and highlighting its pledge to achieve global carbon neutrality across its fleet, production and administration by 2050.

Leading up to 2019, Volkswagen was suffering...

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