Times of India: Out & Proud – India Comes Out of the Closet

The Times of India newspaper sparked a nationwide movement to normalise LGBTQ with a special Out and Proud classifieds section in India.

Campaign details

Brand: Times of IndiaBrand owner: Bennett Coleman & Co. LtdAgency: FCB IndiaMarket: IndiaIndustries: NewspapersMedia channels: Content marketing, Newspapers, Online video, Outdoor, out-of-home, Social media, Sponsorship - event, property, Television, Websites & micrositesBudget: 500k - 1 million

Executive summary

The LGBTQ community in India had been fighting endlessly for its rights. On 6 September 2018, when the Supreme Court decriminalised homosexuality, it was a historic moment for the community. 

But the battle didn't end there. While homosexuality was legitimised in the courtroom, it wasn't legitimised socially,...

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