The Times of India: Lost Votes

English-language daily the Times of India threw its might behind a voting rights campaign, raising its profile among younger readers in the country.

Campaign details

Brand: The Times of IndiaBrand owner: Bennett Coleman & Co. Ltd. (The Times Group)Agency: Bennett Coleman & Co. Ltd.Market: IndiaIndustries: NewspapersMedia channels: Cinema, Content marketing, Integrated, Newspapers, Outdoor, out-of-home, Radio & audio, Social media, TelevisionBudget: 1 - 3 million

Executive summary

The Times of India's Lost Votes campaign strived to revive voting rights for 290 million Indians to end discrimination against Indian citizens who no longer live in their hometown, and so miss out on their democratic right to vote.

The campaign...

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