ŠKODA: Hesitation

Pauline Dunas

Automotive brand SKODA created a campaign tailored around the specific insights of the local market to challenge erroneous brand perceptions in France.

Campaign details

Brand: ŠKODABrand owner: ŠKODALead agency: RE-MIND PHDContributing agency: RosaparkMarket: FranceIndustries: Automakers & marquesMedia channels: Email marketing, Integrated, Mobile & apps, Online display, Online video, Programmatic display, Public relations, Social media, Television, Video on demand, Word of mouth, influencersBudget: 1 - 3 million

Executive summary

While ŠKODA was an internationally successful automotive brand, in France its image and business had failed to take off. Brand perception was often erroneous and ŠKODA had more to offer than people imagined. Part of the Volkswagen Group, ŠKODA...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands