Campaign details
Brand: AlmosaferBrand owner: Seera GroupLead agency: FP7 McCann Dubai, FP7 McCann RiyadhContributing agencies: DejavuMarket: Saudi ArabiaIndustries: Travel agents, tour operatorsMedia channels: Mobile & apps, Online video, Packaging & design, Public relations, Social mediaBudget: Up to 500k
Executive summary
The world today is more divided than it has ever been. Even during Ramadan, a time of year that preaches humility, openness, togetherness, understanding and compassion, the world doesn't put down its divides. It often remains a world of us vs them. Muslims celebrate Ramadan....