Campaign details
Brand: Coors Light Brand owner: Molson Coors Group Entrant company: alma DDBIdea creation: alma DDB Market: United States Sector: Beer & CiderMedia channels: Online video, Outdoor, Out-of-home, Packaging & design, Social media, Sponsorship - sports, Websites & micrositesBudget: 1 - 3 million
Executive summary
When you want to dominate the cultural conversation around the NFL – America’s biggest sports league – but only have a local partnership with the Las Vegas Raiders to go against your competitors’ league-wide sponsorship, what do you do?...