Nespresso: Storeboost campaign

Home coffee machine brand Nespresso brewed up a smart programmatic OOH campaign to stabilise footfall and boost sales at its mall-based UK stores.

Campaign details

Brand: NespressoBrand owner: NestléLead agencies: StoreBoost, JCDecauxContributing agencies: The Cloud & Compass, ScootaMarket: United KingdomSector: Home appliancesMedia channels: Outdoor, out-of-home, Programmatic displayBudget: 500k - 1 million

Executive summary

Home coffee machine brand Nespresso, launched in 1976 and the brainchild of engineer Eric Favre, revolutionised the way coffee at home was made. Distinguishable by the many flavours in its colourful pods as well as its very famous face, George Clooney, it has a lot of buying power on high streets today. Some 14bn Nespresso...

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