Knorr Egypt: Rooftop farms

Knorr, a food brand, launched a campaign in Egypt to help underprivileged families grow their own food.

Campaign details

Brand: Knorr EgyptBrand owner: UnileverLead agency: FP7 McCann CairoContributing agency: FP7 McCann DubaiMarket: EgyptSector: Sauces, seasonings, condimentsMedia channels: Online video, Outdoor, out-of-home, Public relations, Social mediaBudget: Up to 500k

Executive summary

In 2019, poverty across Egypt, caused by the economic crisis, resulted in a hunger crisis across the country.

Knorr, a food brand from Unilever, wanted to make a positive difference, helping improve the hunger and poverty situation in Egypt. But a typical food donation campaign would not make a sustained impact. Instead,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands