Finish: The water promise

Adrian Mutescu, Anna Sadykova

Finish, a dishwasher tablet brand, launched a campaign in the Gulf Cooperation Council (GCC) to promote using dishwashers to save water.

Campaign details

Brand: FinishBrand owner: Reckitt BenckiserLead agency: Havas Middle East DubaiContributing agency: UM MENAMarket: United Arab Emirates,Saudi ArabiaSector: Cleaners & detergentsMedia channels: Content marketing, Outdoor, out-of-home, Point-of-purchase, in-store, Public relations, Television, Websites & microsites, Word of mouth, influencersBudget: 1 - 3 million

Executive summary

Efforts to impact business and world positively are never singular, as this case proves.

When Finish, a dishwashing detergent brand, wanted to launch and localise its global strategy to protect fresh water and drive penetration of dishwashers in the Gulf...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands