Pringles: Trapped in advertising

Pringles, a crisp brand, used Rick and Morty to reach millennials in the United States during the Super Bowl.

Campaign details

Brand: PringlesBrand owner: The Kellogg CompanyAgencies: Starcom, GreyMarket: North America (general region)Sector: Savoury snacks, potato chipsMedia channels: Gaming & in-game advertising, Mobile & apps, Online display, Online video, Point-of-purchase, in-store, Social media, TelevisionBudget: 3 - 5 million

Executive summary

Snack food is a hyper-competitive sector with vast choice and endless advertising. Attracting the attention of consumers aged 18 to 34 is key to gaining market share. But this group is notoriously skeptical of marketing. So, Pringles needed an idea that would go beyond advertising...

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