Unilad: The illegal blood bank

UNILAD, a digital publisher, pushed to change a law that prevented sexually active gay and bisexual men from donating blood in the UK.

Campaign details

Brand: UniladBrand owner: LADbibleEntrant company: ELVIS, LondonPR: Hotwire PR, LondonMarket: United KingdomSector: Websites, online services, appsMedia channels: Online video, Outdoor, out-of-home, Public relations, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

UNILAD, part of LADbible Group, is a digital publisher with 60 million+ followers across social. We created a hard-hitting campaign that turned awareness into action and legislative change, while elevating UNILAD's reputation as a relevant and meaningful publisher that can drive substantial impact on social issues.

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