Campaign details
Brand: SkinnyBrand owner: SparkEntrant company: Colenso BBDO AucklandIdea creation: Colenso BBDO AucklandMarket: New ZealandSector: Telephone & internet servicesMedia channels: Cinema, Direct marketing, Events & experiential, Integrated, Magazines - consumer, Merchandise & free gifts, Mobile & apps, Online display, Online video, Programmatic display, Public relations, Search marketing, Social media, Television, Websites & micrositesBudget: 5 - 10 million
Executive summary
In 2018, Skinny was struggling. A major distribution channel shut, essentially closing half the telco's distribution. Brand measures were stalling.
Revenue was declining.
This sustained success...