Campaign details
Brand: Unilever Food Solutions (UFS)Brand owner: UnileverLead agencies: Mindshare China, Dentsu Mcgarrybowen China Contributing agencies: Unite ChinaMarket: China (Mainland)Sector: Food industry (general)Media channels: Mobile & apps, Online video, Point of purchase, in-store, Public relations, Sales promotion, Social media, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
Despite the broad economic recovery from COVID-19, spending in restaurants was still down 17% at the end of 2020 (Source: China Bureau of Statistics). Unilever Food Solutions (UFS), a professional condiment brand serving restaurants,...