Campaign details
Brand: Vodafone Business ServicesBrand owner: Vodafone India LimitedLead agency: Ogilvy & Mather Pvt LtdCountry: IndiaIndustries: Telephone & internet servicesMedia channels: Content marketing, Email marketing, Magazines - business, trade, Newspapers, Online display, Online video, Social media, Sponsorship - media, Websites & micrositesBudget: 500k - 1 million
Executive summary
In India's fast-growing SME telecoms sector, Vodafone Business Services (VBS) languished in 4th place. Compared with homegrown Indian networks like Airtel, BSNL and Tata, Vodafone was seen as a foreign brand for international corporations, remote from the everyday...