Campaign details
Brand: VodafoneBrand owner: Vodafone India LimitedLead agency: Ogilvy & Mather Pvt LtdCountry: IndiaIndustries: Telephone & internet servicesMedia channels: Content marketing, Events & experiential, Online video, Point-of-purchase, Print - general, unspecified, Public relations, Social media, Sponsorship - sports, TelevisionBudget: 3 - 5 million
Executive summary
In 2016, the only thing that the Indian telecom subscriber talked about was 4G, thanks to the high-decibel campaign of Airtel, the market-leader in the category. 4G had become the criteria on which all telecom subscribers (2G and 3G included) selected...