Visit Brussels: #CallBrussels

VisitBrussels, the tourism office of Brussels, transformed the perception of Brussels across Europe by launching a campaign that connected Brussels locals with the rest of Europe to give them an accurate picture of the country.

Campaign details

Brand: Visit BrusselsAdvertiser: Visit BrusselsAgency: AIRCountry: Belgium

Countries in which effectiveness was proven

Belgium, France, Germany, Italy, Netherlands, Spain & United Kingdom.

Campaign background

The Paris terrorist attacks of November 2015, as well as the discovery that Brussels (Molenbeek) houses many terrorists, led to an unprecedented crisis in the capital. A lockdown was ordered in the city and Brussels became like a city under siege. The menace of attacks and security levels 4 and 3 led to a further decline in the number of foreign visitors (tourists and business). This had...

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