Vialand Theme Park: King Kong in Istanbul

This case study describes a low-budget campaign create social media buzz around Vialand, a new theme park in Turkey despite the theme park still being under-construction and so not able to be used in promotion.

Vialand Theme Park: King Kong in Istanbul

Zuhre A. Erdogan

Campaign details

Brand owner: VialandAgency: Tribal Worldwide IstanbulBrand: Vialand Theme ParkCountry: Turkey

Executive summary

Turkey is not very rich in terms of theme parks or open-air entertainment playgrounds. When Vialand was announced, it created a real buzz that finally a metropolis like Istanbul would have the theme park it deserved. In order to position the brand as the unique theme park of Turkey, we had to pick a unique brand attribute that would help the brand cut through the clutter of social media....

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