Veritran: From unknown to referent

VeriTran, a digital banking brand, increased consumer adherence to mobile digital platforms in Argentina, by directly targeting business-focused media outlets.

Campaign details

Advertiser: VeriTranBrand: VeriTranAgency: EdelmanCountry: Argentina

About Veritran

For over 10 years VeriTran has been a pioneer company and technology leader developing secure digital retail bank solutions and facilitating a digital banking transition lowering customer attention costs, transforming payments and enabling financial inclusion.

Context

In Argentina a 69,6% of the economy is based on informality where half of the population is out of the banking system .

As Federico Sturzenegger, President of the Central Bank, claimed "An economy where consumers are fully integrated into the banking system is fairer, because its formalization...

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