Vattenfall: The Banner Ad That Can See What You See

Energy company Vattenfall used real-time data to place personalised banner ads on Sweden's most popular real-estate website and raise awareness of its smart home products.

Agency: MRM//McCann Sweden

Product Description

Vattenfall is one of Europe's biggest energy companies. Besides their core activities as energy producer, they offer smart home products. Their online store sells a wide range, that gives you perfect control of everything in and around your house. The brief/objective of the campaign was to show people in Sweden that Vattenfall, besides energy, also offers a wide range of smart home products.

Objective of the Campaign

Since the concept "smart home products" was fairly unknown to the public, the overall strategy of the campaign was to show Vattenfall's wide range of smart home...

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