Universal Music: Avicii X You
Campaign details
Client: Universal MusicBrand: Universal MusicAgency: House of Radon, Seventy Agency, At Night ManagementCategory: Media InnovationCountry: USA
Universal Music has seen its industry transform from discs to digital in just a decade. The role of a record company is no longer to print records, but to build a following for its artists. Universal wanted a campaign for one of their largest acts to date. Avicii, aka Tim Berg, has established himself as one of the world's premium DJ/producers in just three years. He began producing...