Unilever's most valuable tips for mobile marketing
Stephen WhitesideWarc
Every sports buff in America knows the term "MVP" – the "most valuable player", recognised for consistently making an impression over the course of an entire season, or for delivering a truly game-changing performance during one-off occasions like the Super Bowl.
For marketers, mobile promises to deliver on the same objectives just as soon as they build up the requisite base of insights and capabilities. In the meantime, according to Babs Rangaiah, Unilever's vp/global media innovation and ventures, brands using devices like smartphones and tablets to engage consumers can apply...