Unilever: One tree, one voice

Unilever, a consumer goods brand, increased positive brand sentiment by launching a creative campaign that humanised trees in order to make Brazilians aware of the deforestation problem, taking place in their own country.

Campaign details

Advertiser: UnileverBrand: UnileverAgency: PRESS PORTER NOVELLI/ in partnership with CRITICAL MASSCountry: Brazil

This article has been translated from Portuguese using Google Translate. Download the original here.

Why this campaign is worthy of an award.

"Uma Árvore, Uma Voz" (One tree, One voice) has captured in an emotional and engaging way a theme that is distant from the daily lives of most Brazilians, but of great importance in our lives – deforestation. By delivering a genuine insight to the campaign – The Humanization of Trees – we connected...

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