USA TODAY Network takes a mobile-first approach

This event report addresses how USA TODAY Network has developed its strategy to meet evolving consumer needs on mobile.

USA TODAY Network takes a mobile-first approach

Ben DeJarnette

Approximately a decade ago, at the beginning of the mobile revolution, most publishers tried to build desktop websites that functioned properly on smaller screens. Today, however, USA TODAY Network is taking a profoundly different approach.

"We've moved to building mobile-first, and then adding components to the desktop experience later," Daniel Bernard, the company's Chief Product Officer, reported at the Open Mobile Summit 2016 in San Francisco. "I think you'll see a trend towards that."

The problem with shrinking desktop websites down to mobile scale – an approach known as "responsive web...

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