UPS: Wishes Delivered
Campaign details
Agency: Ogilvy New YorkClient: UPSCategory: Business and Consumer Services
Executive summary
Christmas 2013 proved a tough time for parcel delivery firm UPS, as it struggled to keep up with demand and the hashtag #UPSfail trended in the US. Come Christmas 2014, it was determined to create positive sentiment and win back lost customers. Using UPS's Facebook page and other social media channels, UPS collected wishes from the public and set about making some of them come true. Videos made of these wish deliveries resulted in millions of views. Social media...