UOB Private Bank: Defined by our values

UOB Private Bank, a Singaporean private bank, built a brand identity over the course of three years to organically grow its business and achieve a top-five assets-under-management (AUM) placement.

Campaign details

Brand: United Overseas Bank (UOB)Brand owner: United Overseas Bank (UOB)Lead agency: BBH Asia Pacific, ZenithCountry: SingaporeIndustries: BanksMedia channels: Other & ambient media, TelevisionBudget: 10 - 20 million

Executive Summary

In May 2014, the world's financial press was mooting Singapore to "outstrip Switzerland as the world's wealth management centre"1. In doing so, they set off a land-grab amongst that silver sliver of the financial services industry that provides investment advice to the world's richest people: Private banking.

Whilst global and local private banks were well...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands