Twitter beyond the hype

Selena Chan and Siobhan Cutis from LBi spoke at the Warc Social Media: Beyond the Hype conference, held in London in 2011.
They looked at the current landscape online and how it has changed, and how to build commercial opportunities on Twitter. Examples include tapping into non-brand but consumer-driven conversations, recognising the impact of live events on brand messaging, how Twitter drives conversation more than Facebook, and the role of Twitter in customer service. They also predict what will be influential on Twitter in the near future....

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