Twitter: Magpie Real-Time Search

Twitter, a social media platform, launched an innovation automation tool to create contextually relevant ads on a global scale, minutes after news has broken.

Summary

Twitter's superpower is its real-time ability to connect you to what's happening in the world right this second. This insight led to the creation of an innovative automation tool that pairs public Tweet data with machine learning to create contextually relevant search ads - minutes after news breaks. Named after one of the most intelligent birds in the world, Magpie sits at the intersection of revolutionary ad tech and user-generated content, creating personalized search experiences at scale with minimal human intervention.

Consumer Insight

Twitter's #1 strength is its real-time ability to connect you to what's happening in...

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