Twinings Sweet Greens

This case study describes how Twinings, a tea marketer, launched its brand of sweet green teas, Twinings' Sweet Greens, in the UK market by adapting its existing green tea packaging.

Twinings Sweet Greens

Agency: BrandOpus

"The exclusive and innovative blends we'd created for our new Sweet Greens range needed to be brought to life in a such a way as to grab the consumer's attention and challenge their perceptions of what a green tea could be. The designs BrandOpus delivered have excited and inspired a whole new audience for Twinings green teas and helped us achieve remarkable results following the launch/'

Stacey Humphrey, Marketing Assistant, R. Twinings & Company Ltd.

Executive summary

Green tea consumption had been on the rise in the UK for the past decade, however the...

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