Twinings Sweet Greens
Agency: BrandOpus
"The exclusive and innovative blends we'd created for our new Sweet Greens range needed to be brought to life in a such a way as to grab the consumer's attention and challenge their perceptions of what a green tea could be. The designs BrandOpus delivered have excited and inspired a whole new audience for Twinings green teas and helped us achieve remarkable results following the launch/'
Stacey Humphrey, Marketing Assistant, R. Twinings & Company Ltd.
Executive summary
Green tea consumption had been on the rise in the UK for the past decade, however the...