Turning data into magic: The power of creative intuition in India

Anil Thakraney

This article explores the enduring power of creative intuition in an increasingly data-driven world and how agencies can find a balance to best serve clients.

Intuition becomes increasingly valuable in the new information society, precisely because there is so much data.

John Naisbitt, author

Over more than three decades in advertising, Josy Paul, Chairman & Chief Creative Officer at BBDO India, has seen an extraordinary amount of change. But one thing has remained consistent: his belief in the power of creative intuition, especially in a modern, data-driven world.

Paul is one of the most well-known people in Indian advertising and at BBDO he leads an agency with a long list of household name clients including PepsiCo, Hewlett Packard, Exxon Mobile, Gillette, P&G, Visa and Wrigley's....

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