Trelleborg Marine Systems: The Performance People

This case study explains how Trelleborg Marine Systems, a port engineering company, used content marketing to increase sales.

Trelleborg Marine Systems: The Performance People

Stein IAS

Trelleborg Marine Systems (Trelleborg) is an engineering company that designs, manufactures and installs protective equipment for many of the world's largest commercial ports. When a ship comes into harbour, Trelleborg produces much of the equipment that the vessel comes into contact with. For example, fenders for docking, hooks for mooring and navigational technology to control the overall berthing process.

Given that ports are expensive to build and ships carry expensive, dangerous cargo (like oil and liquid gas), the safe passage of vessels in and out of the marine environment is critical. But...

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