Transparency International Sri Lanka: Uncover the truth

Transparency International Sri Lanka (TISL), an NGO, partnered with media platforms to raise awareness of a new freedom of information law in Sri Lanka.

Campaign details

Advertiser: Transparency International Sri LankaBrand: Transparency International Sri LankaAgency: Ogilvy Public Relations Country: Sri Lanka

The media lexicon of 2017 shone intense scrutiny on credible sources, fact checking and alternate versions of the truth.

Against this backdrop, Sri Lanka delivered its first ever equivalent of a Freedom of Information Act. In a move towards improved governance, the Right to Information Act (RTI) had taken almost two decades to secure parliamentary sign-off. Sri Lanka was the last South Asian country to grant the public access to records held by public authorities.

Mother...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands