Jump to:
Why this trend? |
Key moments |
Need to know |
Pitfalls |
Case studies |
Key takeaways |
Expert comment
Definition
Voice technology refers to the means by which a consumer can interact with a device using their voice as the input mechanism. Voice is most commonly used to engage with smartphones and smart speakers, often via interactions with artificial intelligence-powered voice assistants. However, voice is rapidly extending to new environments, and can be used to control household goods – from coffee machines to television screens – as well as in-car technologies. For brands, this means two options: building voice into their own products and real estate, or developing applications – known as 'skills' on Amazon's Alexa, for example – on existing voice platforms.
Toolkit 2018
What else does this article talk about?
- Music & sound
- Global
- Artificial Intelligence (AI)
- Voice, chatbots
Interested in seeing what other marketing challenges WARC covers?
WARC’s coverage is unrivalled – grouping articles, case studies and research around 100 different marketing topics, arranged across 11 themes.
What do I get with WARC?
- 65,000+ articles covering the full spectrum of marketing communications.
- Including over 12,000 effectiveness case studies revealing the campaign strategies of the world's leading brands to help maximize ROI.
- Best practice guides that explain the how and why of marketing challenges to stay ahead of the ever-changing marketing landscape.
- Marketing intelligence, trend reports, brand profiles and event reports to give your brand clear competitive advantage.