Toolkit 2016: Six major marketing trends for the year ahead - Executive summary

This article summarises Warc's Toolkit 2016, a guide to six key challenges for brands in the coming year.
  • It draws on the latest thinking, research, and examples of best practice to show how the world's smartest brands are rising to the challenge.
  • The six areas include moment marketing, blending data with creativity, connection strategies, marketing attribution, using video effectively and addressing Generation Z.
  • Visit the Toolkit 2016 landing page at www.warc.com/Toolkit2016...

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