Toddlers to Tweens: Consumption habits of global 3-12 year-olds – Executive Briefing

This report discusses the consumption habits of people aged between three and 12 years old from around the world, who account for 16.9% of the global population.
  • Children are maturing at a younger age, developing their sense of identity and cultivating a self-image much earlier.
  • They are very tech-savvy, and are used to being continuously connected and entertained - this has some consequences in terms of shortened attention spans and a need for constant stimulation.
  • Children now have greater spending power than ever before, and prefer brands that are authentic, are unimpressed by gimmicks, and like personalised messages and customisable products....

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