Tinder's tactics for keeping consumers engaged
Tinder's dating app has made a profound impact on how millennials seek love and romance since launching in 2012 – and the brand has aspirations to extend its reach across the globe.
"As the world gets smaller and smaller, there is real potential to enrich people's lives through social discovery," Maria Zhang, VP/Engineering at Tinder, told delegates at the 2016 Mobile Innovation Summit, an event held in San Francisco by the Innovation Enterprise.
"I envision a near future in which everyone will have a Tinder profile, and everybody will be waiting to...