Tina Turner

Brad Stephens

The figures are convincing proof that Rugby League's Winfield Cup advertising campaign has had an enormous effect on NSWRL attendance figures.

The Re-Launch of Rugby League

Brad Stephens

INTRODUCTION

During the past three years or so - Rugby League has entered a new phase of growth in Australia coupled with a significant improvement in the essential image of the game itself.

1988 was a big year for the Winfield Cup competition. It was the New South Wales Rugby League’s 80th birthday, the new Sydney Stadium was opened and three new teams had joined the competition. The re-launch of Rugby League in this country demanded a new advertising campaign that could reflect the significant changes and improvements in the competition and facilities....

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