Campaign details
Brand: TimberlandAgency: WCountry: CHINA
Campaign Summary
Worked together with client for as long as nine months, from research to working together, W finally used the partial tone and pun in the local language to illustrate the spirit and product of this brand. Thanks to the case, an increasing number of people remembered the brand of Tee-Boo-Lang, and would like to share their stories with the 'never be kicked break' feelings. And the sales also amounted. According to the client, the offline stores embraced double or triple of trying-on customers and the products even...