Customer experience marketing
This article is part of a series of articles on customer experience marketing. Read more.
With consumers growing ever more demanding, technology constantly developing, and competition for share of wallet continuing to rise, brands across every consumer-facing sector need to ensure they offer a top-notch customer experience to avoid being overtaken by better-prepared competitors.
There is no doubt that good customer experience positively affects sales and revenues. Research on the subject shows that 63% of people in the UK have stopped doing business with a brand because of a poor customer service experience, with 97%...