Three chords and the truth: what country music can teach us about better writing in business
Bob Harris made me do it. One gentle summer evening on his Radio 2 country music show, he was enthusing about a particular song and how it told a perfect, bittersweet story. I started to wonder what business writing could learn from Johnny Cash and the rest. I started with Harlan Howard's famous phrase: "All you need to write a country song is three chords and the truth."
1. Keep it simple
Harlan was right that a typical country song has three...